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OUR STORY
Background
Future Kwaai Records is a groundbreaking record label, clothing brand, and mixed media company at the intersection of music, technology, and inclusivity. Founded in 2020 by Umlilo Siya Ngcobo, Future Kwaai is dedicated to amplifying the voices of queer and gender non-conforming artists in South Africa while pushing the boundaries of AI, VR, and emerging tech in music and art.
Since its inception, Future Kwaai has been a pioneer in digital innovation and representation, producing South Africa’s first VR music video, curating the first all-queer compilation album, and co-hosting the Boiler Room x Ballantine's True Music Studios, LeGrand Ball live streamed from Soweto in 2023 with The Fam and Tint Studios. Beyond music, Future Kwaai co-founded the LeGrand Queer Arts Festival, a first-of-its-kind event blending live music, VR/XR, dance, physical theatre, and immersive storytelling at Tshimologong Cultural Precinct.
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Branding
We offer a unique combination of innovation and cultural insight, with expertise in music, art, fashion, and digital media. This allows us to form authentic collaborations that blend creativity with technology.
Storytelling
We are storytellers who weave complex narratives across music, film, documentary, TV, and media, drawing on a unique perspective to highlight issues of identity, culture, and social justice.
DESIGN
Our design aesthetic merges 3D technology, AI, sound design, and visual video artistry to create immersive, futuristic worlds that balance high-tech innovation with a bold, expressive edge.
Consulting
We bring a versatile skill set across various media, seamlessly blending music, visual art, 3D technology, and digital storytelling to craft impactful, multidimensional experiences that captivate and engage.
CONTACT
Thank you for visiting Future Kwaai. Please get in touch to find out more. To shop head over to www.kwaaiboutique.com
Instagram: @Future_Kwaai_Records
